Providing San Diego locals and tourists alike with the information they need to enjoy San Diego's Crown Jewel.
Visitors to Balboa Park
Design, Development, Information Architecture, Management
Legler Benbough Foundation
BalboaPark.org is the main source of information for all things Balboa Park. With detailed content about the Park itself, its 27+ museums and cultural institutions, and its many events, the site helps tourists and locals alike plan their visits. In 2016-17, BPOC led an effort to redesign and modernize the website, helping it live up to its reputation as the online destination for one of the world's largest urban cultural parks.
BPOC is proud to manage BalboaPark.org, the online destination for all things Balboa Park. In 2016, the site was over six years old, not optimized for mobile, and in need of an upgrade. With funding from the Legler Benbough Foundation, the BPOC team embarked on an extensive redesign process.
Dedicated to the principles of User Experience/User Interface design, BPOC began by seeking input from the website’s many stakeholders, including Park visitors and experts, inviting them to participate in a card-sorting exercise, a type of formative evaluation, where participants categorize information in ways that make the most sense to them. The card-sorting results helped the BPOC team develop an information infrastructure that properly addressed user behaviors and expectations.
For the most part, the site contains the same information as before, but is now easier to navigate and explore. An improved calendar experience makes planning a weekend easier. A new feature, Itineraries, gives visit recommendations around different themes and represent the precursor to BPOC’s Lost in Balboa Park project. The redesign of BalboaPark.org better meets users’ needs, improves visitors’ Park experiences, and creates a more cohesive vision of Balboa Park.